Planning meaningful wine travel can be difficult - We make it effortless
If you want authentic wine travel — something more than just tourism — you’re in the right place.
We create wine journeys where you don’t just visit — you end up belonging.
For wine lovers who want to understand the culture behind the glass, not just tick off another winery
Sense Experiences offers slow, thoughtful wine & gastronomy tours that reveal the real people, food, landscapes, and stories behind every bottle.
Because every sip tells a story when you truly know where it comes from.
Why do some wine tours feel disappointing or miss the point?
Many tours rush through tasting rooms chosen for convenience, not quality. You end up with generic wines and forgettable itineraries that leave you feeling underwhelmed.
Here at Sense Experiences, we believe that travelling for wine and gastronomy should feel meaningful, authentic and memorable, not rushed or generic.We feel our guests deserve better. They want a tour that respects local traditions, connects them with the region, and leaves them with stories they will remember. That’s exactly what you get with us.
We plan the route, select the producers, and make sure you meet the people behind each bottle, so your experience becomes discovery, not a checklist.
A Different Way to Experience Wine Regions
Over many years, we have built personal relationships with small, honest producers in Spain and now Italy. Winemakers who value sustainability, tradition and individuality. Our itineraries come from real research trips, real conversations and long-term friendships. Whether you're travelling with 10 or 20 guests, the experience always remains personal, warm and thoughtfully curated. We don’t follow generic routes. We show you what’s behind the curtain, connect you with each place you visit, and introduce you to distinctive wines rarely discovered by tourists.
How It Works
1. Choose a region that excites you
From Monastrell country to the hills of Piedmont, every place we work with has its own character.
2. Contact us to book your tour
We’ll confirm availability, answer any questions and get you signed up for your chosen trip.
3. Meet the people behind the wines and gastronomy
Winemakers, growers, chefs and artisans — genuine encounters with the people who shape each region.
4. Travel through flavour, culture and story
You return home with memories, not just photos.
Ready to plan your journey? Contact us
Current Tours:
NEW FOR 2027 — DISCOVER RIOJA
Go beyond the label and discover the people, places and stories behind one of Spain’s great wine regions.
New for 2027, Sense Experiences is heading to Rioja. Over five days we’ll meet winemakers, walk among old vines, discover historic bodegas and small producers, and explore the towns, landscapes, food and culture that make Rioja much more than simply a famous name on a bottle.
As always, our tours are about people and place as much as wine — small groups, personal encounters and experiences we’ve researched ourselves.
Three Rioja tours in 2027: March, May & October. Places are limited.
Bullas & Caravaca – Murcia, South-East Spain
High-altitude Monastrell vineyards, organic growers and rosemary-lined slopes — an undiscovered gem of Spanish wine. As Peter Richards MW said, “really interesting things happening in Bullas – a place I have to discover more.” Paired with the everyday charm of Caravaca de la Cruz — its tapas culture, olive oil traditions and deep gastronomic roots — this is rural Spain at its most authentic.
Galicia – Northern Spain
Following the success of our 2026 tour, we’ll be returning to Galicia in 2027, exploring Rías Baixas and Ribeiro. Expect Albariño and some of Spain’s most exciting Atlantic wines, historic vineyards, wonderful seafood and the green landscapes of Spain’s northwest. We’ll once again combine winery visits with Galicia’s food, culture and history, including time on the River Miño and in Santiago de Compostela.
See what our guests said about our 2026 Galicia tour
Piedmont – Northern Italy
Our first venture into Italy in 2026 was a great success, so we’re heading back to Piedmont for more in 2027. Barolo, Barbaresco, rolling hills, truffles, hazelnuts and some of the world’s most iconic vineyards, alongside the family producers, wonderful food and warm hospitality that made our first tour so memorable.
See what our guests said about our 2026 Piedmont tour
Castilla–La Mancha – Central Spain
Tinajas, underground caves, and the quiet depth of Spain’s great meseta.
This is the land of amphora tradition — where clay, air and time shape wines of purity and character.
From the vast old-vine plains around Tomelloso to the artisan tinaja makers of Villarrobledo, the region reveals itself slowly: through its subterranean cellars, its wind-carved horizons, and its long lineage of hands who work the earth. It’s Castilla-La Mancha beyond the clichés — textured, human, and full of story. Our route brings together:, Tomelloso’s legendary cave networks,Villarrobledo’s historic tinaja workshops, Alcalá del Júcar’s canyon landscapes A journey for travellers who want to go deeper — into the culture, the craft, and the underground world that shaped Spanish wine for centuries.
See what our guests said about our 2025 Castilla la Mancha tour
Can’t See the Region You’re Looking For?If you have a destination in mind that isn’t listed on our site, just get in touch. With our network ofwinemakers, guides and local partners across Spain and Italy, we may be able to create a bespoke itinerary for you. Tell us where you’d like to go, and we will see what we can make happen. Contact us
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What Our Guests Experience
Travellers describe our tours as relaxed and friendly, deeply informative, and filled with “hidden gems” they would never find alone. You’ll gain insight, enjoy exceptional gastronomy, and come home with stories that stay with you. See our testimonials page for more information
For Wine Schools, Wine Bars, Group Leaders & PartnersAs well as independent travellers, we work with wine schools, wine bars, wine influencers, group leaders and corporate teams who want to offer their community something more meaningful than a standard tour. Whether you are organising a trip for friends, clients or students, we curate itineraries around your interests and the regions you want to explore, the producers you want to meet, and the experiences that matter to you.Our partners benefit from clear commissions or referral rewards, but more importantly, from tours built on real relationships with small producers, authentic gastronomy, and access to places most travellers never see. If you’d like to take your community deeper into Spain or Italy’s wine culture, we can create a journey shaped around you. Contact us - to learn more about partnering with us.
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Follow Our Stories Between Tours
Find us on Substack and Facebook for our field notes, behind-the-scenes insights, and reflections on wine, travel, and regional culture.
Travel with Confidence
Sense Experiences is a fully registered and regulated Spanish travel agency, officially registered with the Region of Murcia (Registration No. C.I.MU.534.m). We maintain the mandatory financial guarantee required of licensed Spanish travel agencies, providing added security and peace of mind when you book with us.
All of our package tours comply with the European Union Package Travel Directive (EU) 2015/2302 and are backed by a €60,100 travel bond (Seguro de Caución), giving you the confidence of booking with a fully compliant and professionally regulated travel business.
Full details available in our Terms & Conditions.
Wine is enjoyed better in moderation
Sense Experiences is proud to be a supporter of Wine in Moderation, the international programme promoting responsible wine consumption and a sustainable culture of wine.
For us, wine is part of a much wider experience – food, culture, landscape, people and conversation. Our tours are designed to enjoy and appreciate wine responsibly, with time to experience the places and people behind it.
Wine is enjoyed better in moderation.
